“We’ve all heard the expression, “content is king.” While this may be true, it’s important to consider the medium involved. Right now, the king of content is clearly video.” -forbes

We have understood since VHS tape that storytelling can sway event the most caged off minds.  Visual content affects viewers far more than written content, and when it is short, sweet and informative, it can change minds.

“Video marketing is a major player in the digital marketing landscape. In fact, 93% of businesses reported gaining a new customer as a direct result of a video posted on social media. Video helps with brand engagement and also contributes heavily to conversion rates and SEO.” A Google Advertising Attention Research report showed before internet users go into store, an estimated 50 percent of them will search for a video to watch relating to the product or service.”         -inc.com

Bloomberg projects that, in 2019, Generation Z will surpass millennials as the most populous generation. That means that, for most companies, marketing to Generation Z will no longer be a choice this year.

Videos increase brand retention by explaining directly to users and real relationship building.

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Users who watch videos about products end up buying the product.

Videos can explain ANYTHING, and relay personality.

Video allows you to offer consumers value they didn’t know they needed.

For cell phone users of today, stopping to view videos that pop up on your social media feed is part of scrolling.

“Good Design is good business. If you think good design is expensive, you should look at the cost of bad design.”  –Jacob Case

Want more confirmation?

• Cisco: By 2020, 82% of all consumer web traffic will be video.
• According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
• According to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.
• Generation Z watches an average of 68 videos a day.

David Jacob can help your brand.

We create novel solutions to your creative problems.

We create content that entertains, educates and informs.

We can relay your passion, can show your brand is authentic, and can find your tribe.